We spent a lot of time bending, folding, tearing, and generally torturing real currency. It was all to help conceptualize our main character in this campaign, who dreams of a magical day when the lottery brings on a windfall of more and more dollars. More than a few dollar bills were harmed in the making of this spot.
Agency The PPS Group, Bandy Carroll Hellige
Produced By NEIGHBOR
Creative Direction Richard Haesemeyer
Modeling Chad Retrum, Joe Russo
3D Animation Joe Russo
Lighting & Rendering Chad Retrum, Joe Russo
Compositing Chad Retrum, Joe Russo